We have so many good ideas we’re giving them away for free.
At Vertical Compass, we strive to be all about collaboration and to help our clients achieve their greatest potential. That’s why the team loves to share some of our professional knowledge and opinions in areas that we’re experts in!
Long before your favorite social media star added the word influencer to their bio, design has been used to communicate and to influence consumer decisions. Design has the power to make a lasting impact on a person and can even persuade them to become a new, loyal customer.
by Dan Lawitzke | June 1, 2020
Disruptive advertising is becoming a strategy of the past. As consumers move away from traditional forms of content consumption (television, radio, newspapers) and move to subscription-based content providers (Netflix, YouTube, Hulu) there are fewer opportunities for marketers to advertise.
You’re not living in the era of your grandparents’ Life Magazines where advertising was a one-way street. Welcome to the digital age, where social media is king. When it comes to branding your company on social media, it might seem simple, but that’s just the surface level.
The goal of any search engine, in its simplest form, is to retrieve the results you find useful when you search for something. If you search Google for “Atropos”, you expect not just to find results pertaining to the eldest of the Three Fates, you expect to find the most useful results pertaining to the eldest of the Three Fates. That’s the search engine’s goal. But what about your goal, as a company hoping to be found?